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154. Things We Stopped Doing That Actually Grew Our Business

Have you ever felt like growing your business meant doing more?


More marketing.

More networking.

More hours.

More offers.

More, more, more.


Because honestly ... we used to think the exact same thing. But after years of growing our cleaning company, we've realized something surprising: some of the biggest breakthroughs we've ever experienced didn't come from adding something new. They came from finally deciding what we were no longer willing to do.


In this week's episode of Hustled Up, we're sharing the habits, decisions, and mindsets we had to let go of in order to build a healthier, more profitable business - and trust us, some of these lessons were learned the hard way. 😅



Stop Saying Yes to Everyone

When we first started our business, our answer to almost everything was ...

"Sure!"


Need a Saturday cleaning? Sure. Need us to unload cinder blocks from your car (yes, that actually happened)? Sure. Want us to completely change how we operate just for one client? Apparently, also sure. 😅


Looking back, we weren't providing great customer service. We were people-pleasing. There's a huge difference.


One of the biggest shifts we've made over the years is realizing that boundaries don't push away the right clients - they attract them. The clients who value your expertise, respect your policies, and appreciate your professionalism will never expect you to sacrifice yourself just to make them happy.


Stop Underpricing Your Work

This one gets us fired up every single time.


When you're new in business, it's tempting to compete on price because you think being "cheaper" will help you win more clients. But here's what we've learned: cheap prices don't create sustainable businesses. They create exhausted business owners.


Your pricing has to cover so much more than the hour you're physically working. It covers supplies, insurance, taxes, software, training, travel time, admin work, continuing education, and everything happening behind the scenes. Your clients aren't just paying for someone to clean a house. They're paying for a professional service. And that has value.


Stop Being Available 24/7

For a long time, our phones never really turned off. We answered texts at dinner. Responded to emails late at night. Allowed work to follow us everywhere.


The problem? When you're always available, people begin to expect that you'll always be available. Setting office hours and protecting your personal time doesn't make you a bad business owner. It helps you become a better one. Because burned-out leaders don't make great decisions.


Stop Taking Every Complaint Personally

This one took us years to learn.


There was a time when a single complaint could ruin an entire evening. One email could make us question whether we were cut out to run a business.


Now? We still care deeply about our clients. We always want to make things right. But we've learned that a complaint isn't a reflection of our worth.


Sometimes mistakes happen. Sometimes expectations are unrealistic. Sometimes there's simply no way to please everyone. The important part isn't being perfect. It's being willing to listen, improve, and move forward.


Stop Trying to Be Everything to Everyone

One of the hardest lessons in entrepreneurship is realizing that every opportunity isn't your opportunity.


Not every client is the right fit. Not every service belongs on your menu. Not every dollar is worth chasing. Creating clear policies and sticking to them has allowed us to build a business that actually supports our team instead of stretching them beyond their limits. And honestly? That's been one of the best decisions we've ever made.


Stop Holding Onto the Wrong People

Whether it's a difficult client or a toxic employee, holding on for too long almost always costs more than letting go. It affects morale. It affects company culture. It affects your energy as a leader.


We've learned that protecting the people who align with your values is far more important than trying to keep everyone happy.

Sometimes growth looks like making room for better opportunities.


Stop Apologizing for Your Value

One of the biggest mindset shifts we've made is learning to confidently stand behind our pricing, our policies, and the experience we provide.


When you truly believe in what you offer, you stop feeling like you need to justify every dollar. Confidence is contagious. And the right clients can feel it.


You don't need to convince everyone to choose you. You simply need to show up confidently for the people who already see your value.

Listen Here



Your Homework 💕

You know we couldn't end an episode without giving you a little homework.


Ask yourself:

What's one thing you're still doing simply because you've always done it? Maybe it's answering emails at 10 p.m. Maybe it's discounting your prices every time someone asks. Maybe it's saying yes when you really want to say no. Whatever it is ... challenge yourself to stop.


Because sometimes the fastest way to grow isn't adding one more thing to your to-do list. It's finally letting go of the things that have been holding you back all along. We'd love to hear your answer! Send us a DM or leave a comment and tell us: What's one thing you're going to stop doing this week? 💛

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