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128. Crunching the Chaos: Getting Real About Business Numbers ft. Kristina Hind 💰

In this episode, we sit down with our bookkeeper and CPA, Kristina Hind, owner of Franklin Accounting Solutions, to talk about bookkeeping, taxes, write-offs, and the financial habits every business owner needs. She’s been managing our books for over a year now, and we can honestly say she’s changed our entire relationship with our numbers.


If you’ve ever avoided your bank account, felt confused about what’s deductible, or wondered when you actually need a bookkeeper … this episode is for you, bestie!


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Meet Kristina

Kristina Hind is a licensed CPA, wife, momma to two little ones and the founder of Franklynn Accounting Solutions. She spent over a decade climbing the corporate ladder until 2021, when she quit to pursue her passion. Leaving her cushy job to follow her intuition was one of the scariest decisions she made, but during her corporate career she forgot her why. Leaving that path helped her rediscover why she went into this field — which was always to help people. Helping people reach their financial goals was always the mission, and bookkeeping gives her the foundation to do that. 


Kristina's business and business relationships have shown her how much small business matters. She has come to realize that our businesses not only impact our lives, but the lives of our clients and employees. Our missions make this world a much better place and to continue to serve those in our community, we need to pay attention to the profit in our business. Without profit, we cannot show up in the ways that we are meant to. Money is the tool that makes everything we do possible! 


Why Bookkeeping Matters More Than You Think

We openly admit that we went way too long without a bookkeeper — and paid for it every tax season. Kristina explains:


  • Why bookkeeping is the foundation of healthy finances

  • The difference between a bookkeeper and an accountant

  • When it’s time to DIY vs. hire help

  • How waiting too long creates expensive cleanup and confusion


Once we had monthly books, everything changed: clarity, confidence, and actual data to make decisions.



Listen to the full episode HERE:


Personal vs. Business Finances

So many small business owners mix everything together—and Kristina breaks down why that’s a problem.


She explains:

  • Why your business should have its own bank account

  • How solo cleaners can set up a DBA + EIN to keep things separate

  • How proper separation helps with profit clarity and tax benefits

  • Why setting up an LLC early can make S-corp election easier later


It’s all about treating your business like its own entity — for your own sanity.


What Can You Actually Write Off?

We peppered Kristina with real-life questions about phones, supplies, personal card purchases, and yes, our infamous Little Debbie Christmas tree cakes. 😂


She covers:

  • How S-corps use accountable plans to reimburse owners

  • How solo owners handle mixed-use items like phones

  • How to journal personal-paid business expenses so they’re deductible

  • Why lack of communication = missed write-offs and higher taxes


If you’re paying for business stuff personally and not tracking it, you’re likely overpaying the IRS. 🫠


Overlooked Tax Deductions

Kristina highlights deductions many entrepreneurs miss, including:


  • Home office (and what actually qualifies)

  • Percentage of internet and phone

  • Mileage (huge for cleaners!)

  • Business insurance

  • Licensing and continuing education


A lot more is deductible than people realize—if your books are clean.


Common Bookkeeping Mistakes

Instead of shaming people for spending habits, Kristina points to the technical errors that really cost money:


  • Misrecording credit card payments

  • Recording personal contributions as revenue

  • Not reconciling bank accounts monthly

  • Clicking “add” without understanding assets vs. liabilities


These errors snowball over time and make your books — and taxes — way harder.


How to Stop Being Afraid of Your Numbers

Money avoidance is real, but Kristina gives simple ways to get over the fear:


  • Rip off the Band-Aid and just look

  • Use automation to make money management easier

  • Separate accounts for bills, savings, and spending


Once you know the truth about your finances, you can actually make empowered decisions.


How Much Should You Save for Taxes?

For draw-only owners, Kristina recommends:


  • Minimum 15% of profit for self-employment tax

  • Ideally 25–30% to cover everything

  • Monthly bookkeeping to know your real profit

  • Making quarterly estimated payments (April, June, Sept, Jan)


No more guessing — and no more surprises.


If Your Books Are a Mess, Start Here

Kristina gives a simple first step:


  1. Download a year of bank activity into Excel

  2. Highlight what’s business-related

  3. Separate revenue and expenses

  4. Calculate profit

  5. Bring that to a bookkeeper if needed


This alone saves money, time, and stress — and lets you start the next year fresh.


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Work with Kristina!

Kristina offers:

  • Bookkeeping

  • Bookkeeping + tax prep

  • Budgeting & advising


Book a free discovery call at her link below! ⬇️


We’ve loved working with her — she’s clear, patient, and makes bookkeeping feel possible, even for numbers-avoiders like us.

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