119. Solo, but Scaling: How to Become a Household Name ft. Candace Young

In this week’s episode of Hustled Up, we sat down with Candace Young, a solo cleaner from South Carolina who’s built a thriving business, a growing TikTok following, and a successful coaching practice — all while staying true to her values.

Candace didn’t hop on TikTok with the expectation of going viral — in fact, she started creating videos in January 2025 just for fun, to carve out something of her own as a busy mom. Fast forward a few months, and her cleaning tips, honest product reviews, and everyday-mom content resonated with tens of thousands of followers!

Now, she’s sharing not just cleaning hacks, but also her business knowledge—helping solo cleaners build sustainable, profitable companies that reflect their personal goals.

What We Talked About

🎯 The Power of Authenticity

Candace doesn’t promote products she doesn’t use. Her credibility comes from being transparent about what works, what doesn’t, and why. That honesty has built deep trust with her audience.

💡 From TikTok to Coaching

After countless DMs asking for advice, Candace realized she could fill a huge gap: coaching solo cleaners who don’t want to build empires, but do want to make great money, set boundaries, and love what they do.

🌟 Becoming a Household Name

Instead of blending into the noise of Facebook ads, Candace teaches cleaners to become known locally — through community involvement, free cleans, parades, Adopt-A-Highway programs, and showing up consistently.

💰 Pricing With Confidence

We dug into pricing mindsets and how to calculate your true “bottom dollar.” Spoiler: after taxes, insurance, supplies, and gas, your $100 clean isn’t really $100.

🛑 Boundaries That Protect Your Peace

Candace’s golden rule: once your calendar controls you, you no longer work for yourself. She shared her approach to scheduling, client boundaries, and keeping things simple and fun.

Our Favorite Moments

• Hearing about the all-day maid service Candace offers clients — and how it inspired others to try it in their own businesses.

• Her perspective on the lack of regulation in the cleaning industry and how consistency can set you apart.

• Stories of giving back through free community cleans, and the ripple effect of changing lives one home at a time.

• Why branding isn’t just a logo — it’s the way your community recognizes and trusts you.

• Candace’s heartfelt reminder that cleaning is never “just cleaning.” It’s saving marriages, easing depression, and giving families peace.

Key Takeaways

1. Authenticity wins. Share real advice and only recommend what you truly stand behind.

2. Niche coaching matters. Solo cleaners deserve strategies tailored to their goals—not empire-building blueprints.

3. Community > ads. Being visible and helpful in your town makes you memorable.

4. The math is the path. Know your bottom dollar so you never underprice your services.

5. Protect your freedom. Keep it simple, keep it fun, and set boundaries that let you enjoy the business you’ve built.

✨ Ready to listen? Catch the full episode: Solo but Scaling: How To Become a Household Name ft. Candace Young on your favorite podcast platform.

Connect with Candace

Find Candace on TikTok: @CandaceCleansItAll

Check out her coaching offers through the link in her TikTok bio!

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