125. Viral vs. Valuable: The Truth About What Actually Grows Your Business

This week on Hustled Up, we’re diving into a topic that every entrepreneur has wrestled with at some point — the obsession with going viral. 💥 We all love that little dopamine rush when our notifications start blowing up, but here’s the truth we’ve learned firsthand: viral doesn’t always mean valuable.

As business owners and content creators, it’s easy to get caught up in chasing views and followers. But if those views don’t lead to connection, trust, or customers, what’s the point? In this episode, we’re getting brutally honest about the difference between content that’s just seen and content that actually sells.

💬 What We Talked About

We kicked things off with a little Halloween chaos (of course 🎃), then jumped into the heart of the conversation — viral vs. valuable content.

We shared some of our own viral stories — like Holly’s million-view Crumbl Cookie video that didn’t lead to a single new follower, and Laura’s tattoo tan line TikTok that blew up for all the wrong reasons (including comments from people convinced she was killing sea turtles).

Both were fun moments, but they taught us something huge: views don’t always equal value.

💡 The Real Difference Between Viral and Valuable

Viral content gives you traffic.Valuable content gives you trust.

When you post something valuable — whether that’s a tutorial, a behind-the-scenes look, or a piece of content that teaches or inspires — it keeps working for you long after you post it. That’s called evergreen content, and it’s what really builds credibility, connection, and long-term growth.

We talked about how our cleaning business, Chores & More, built a loyal local following not by chasing trends, but by sharing genuine, educational, and personality-driven posts. Our most successful videos aren’t the ones that blew up overnight — they’re the ones that continue to get views, saves, and engagement months (and even years!) later.

💬 Our Takeaways

✨ Going viral gives you a quick boost — but valuable content builds your business.

✨ Evergreen content is everything. Tutorials, tips, and behind-the-scenes clips are gold.

✨ Personality matters more than perfection. Let people see who you really are.

✨ You don’t need a million followers. You need the right followers.

✨ When you create value, you create trust — and that’s what leads to sales, referrals, and loyal fans.

🎧 Listen Now

Tune in to Viral vs. Valuable: The Truth About What Actually Grows Your Business on Spotify, Apple Podcasts, YouTube, or wherever you love to listen!

💪 Your Homework

We’re challenging you to post something valuable this week — something that teaches, inspires, or connects with your audience. Maybe it’s a tutorial, a story, or a tip from your own experience. Then tag us at @hustlehavenllc so we can cheer you on and boost your algie (don’t ask — just listen to the episode 😂).

Because remember: