129. Overcoming Price Objection: Turning "It's Too Expensive" Into an Opportunity 🤑

Holly Silva
4 days ago
2 min read

This week’s Hustled Up episode is a special one because Laura took the mic solo while I was out in the field — and she crushed it. If you’ve ever felt that gut punch of a price objection or found yourself wondering if your prices are “too high,” this episode is going to hit home. Laura opens up honestly about how price objections used to shake her confidence, and how she learned to turn those moments into opportunities instead of setbacks.

One of the biggest themes she dives into is the danger of lowering your price just to make the sale. Laura breaks down why discounting on the spot actually devalues your service and teaches clients to expect flexibility where there shouldn’t be any. She also shares the real reasons clients object — whether they’re comparing apples to oranges, misunderstanding the value, or simply not an ideal fit. Her stories (including some truly wild ones) make the lesson both relatable and empowering.

My favorite takeaway from the episode is Laura’s tactical approach: her index-card method. Instead of getting defensive or emotional, she keeps fact-based reminders on hand that highlight the value Chores & More offers, the things that make our company different, and why the price is the price. It’s simple, but it creates calm, confident conversations — and often turns a “no” into a yes. She also reminds us all that a “no” isn’t a failure… it’s filtering. Let the wrong clients go so you can make room for the right ones.

💡 Key Topics Laura Breaks Down

Why price objections feel personal (and how to separate emotion from fact)
How lowering your prices sends the wrong message
Real reasons clients object to pricing
The difference between educating and justifying
How to talk about value without getting defensive
When (and why) a “no” is actually a good thing

📝 Laura’s Tactical Tips

Create value-based index cards to guide your sales calls
Include your differentiators (e.g., insured, bonded, reliability, trained staff)
Keep emotion out of the conversation; speak from facts, not fear
Deliver your pricing with confidence — no “Is that okay?” energy
Practice your tone so your confidence matches your value

✨ Mindset Shifts You’ll Hear in the Episode

Not every client is your client — and that’s a good thing
“Too expensive” is often just a misunderstanding of value
A “no” helps filter out low-value clients
Don’t chase volume; chase alignment
Your worth doesn’t change because someone else doesn’t see it

In a nutshell, Laura absolutely nails the balance of honesty, strategy, and empathy in this episode. She reminds us that handling price objections isn’t about proving ourselves — it’s about standing firmly in our value, communicating clearly, and trusting that the right clients will connect with the service we provide. If you’ve ever struggled with confidence around pricing, this episode is your permission slip to stop shrinking, stop apologizing, and start owning your worth like the powerhouse you are!